The publishers were pioneers in regional trade web sites and e-newsletters but soon others with larger pockets overtook the Singapore magazines efforts in the digital area. It was also felt internally that the digital platform could not at that time really deliver much of value. Such platforms were held back by limitations in the technology and lack of broadband connections in the region.

In 2009, as the technology developed, we started to explore the new platforms again and began planning this site and related communications.

AdAsia, as you see it now, represents a complete break from the print publishing world. We took the brave (or foolish) step of ceasing the printed edition to concentrate on creating an online magazine from scratch rather than adapting a print magazine to serve the new digital world of today.