Knowing and understanding your customer is at the heart of what we do. Weve developed a state-of-the-art rewards and CRM platform that creates positive one-on-one experiences with your customers, and keeps them spending more, more often.
Were about increasing the lifetime value of your customer, not just keeping a customer for life.
The average consumer is now a member of 16 loyalty programs and is only active in half of those (Source: Colloquy 2011 loyalty survey). So, its fair to say that half of all loyalty marketing probably isn't working. There are too many programs that have confusing value propositions or offer very little differentiation.
In addition, with the emergence of social and mobile channels, consumers are interacting with brands in new ways and very few loyalty programmes are keeping up with this trend.