About Us
DataXus story started in aerospace, but our focus today is helping brand marketers win through data-driven marketing.
Our DataXu Mission

In 2009, DataXu was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.

DataXu today remains an open next-generation marketing analytics platform that enables marketers to better understand and engage consumers in a programmatic world, no matter what device theyre using.
Our DataXu Vision

Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And were proud to say that the worlds top brands and agencies partner with us to deliver real results and prove how marketing impacts the business.

It used to be enough for a CMO to point to a great creative campaign, a positive brand lift study or increased website traffic as evidence of effective marketing. Today, marketers everywhere are under increasing pressure to provide quantifiable evidence of how marketing is helping an organization grow. DataXu helps marketers get there at last.