Money Habitudesâ„¢ Asia was established in November 2009 and is headed by TG Tay who has over the last 20 years been actively involved in financial counseling for people in financial hardships after personally overcoming a very serious financial crisis in 1985 when he lost S$350,000 through speculation in the stock market. The latter experience together with his 30 years of banking, consultancy and financial advisory experience and research into the science of behavioral finance and neuro-economics have convinced him that the missing link in the whole financial planning process besides understanding an individuals financial portfolio (property, shares, bonds, unit trusts, cash etc) is the psychological portfolio? of his or her fears, beliefs, habits, greed and mindset?.

The birth of Money Habitudesâ„¢ Asia to promote and distribute the Money Habitudesâ„¢ card game in Asia was therefore a natural fit to provide a fun, simple yet effective tool for :
1) financial advisers, wealth managers, financial educators and counselors to connect with and understand their clients better;
2) parents, couples and individuals to target their money habitudes for financial success and breakthroughs