- About Us
About Us
At OWL, we combine time-tested recipes with more than 50 years of experience in roasting and blending to ensure each cup you make has a consistent aroma, body and flavour. Based in Singapore, OWL preserves the distinctive taste of coffee and tea from the culturally rich Straits Asian region that weaves from Penang through the Straits of Malacca and down to Java.
Established since 1956, OWL has grown into a distinct brand name renowned for its enduring coffee manufacturing tradition. Starting off in 1956 as a partnership, the firm specialized in the manufacturing of roasted and grounded coffee under the name of Sin Hup Huat Co. It was only in October 1994 that OWL INTERNATIONAL PTE LTD was officially incorporated.
With over 50 years of illustrious history, the company has expanded exponentially to become a leading local household name that is synonymous with quality and affordability. In our bid to preserve the taste of traditional beverages, OWL prides itself on being totally committed to food hygiene and immaculate processing practices at our manufacturing plant.
Spurred by a vision that transcends geographical boundaries, we have gradually expanded our foreign export markets as part of a globalisation effort to deliver our quality products beyond local shores. To meet the differing taste profiles of our customers in overseas markets, brands like Negresco, Café XO, YéYé, Kafex and Yesté have been introduced with customized blends that has had various elements ? ranging from strength of brew to product packaging ? tweaked and fine-tuned so that even more people will get to savour the perfection that comes with every cup of OWL beverage.
