Established since 2009, Rozel Furnishing is one of the leading one-stop furniture and furnishing mall in singapore. Our core business comprise of retailing, wholesaling of a wide range of furniture. Our four showrooms located at No. 30 Toh Guan Road #01-01 Odc DistriCentre (approx 30,000 sq ft), N0. 438 Ang Mo Kio Ave 10 Industrial Park 1 (approx 20,000 sq ft), No 17 Sungei Kadut Way (approx 20,000 sq ft), and Blk 71 Kallang Bahru #01-531 (approx 10,000 sq ft).

Our Philosophy, Vision and Values

Rozels business philosophy is to offer our customers residing in all types of dwelling, a complete range of stylish, comfortable and affordable home furniture. We are able to develop our furniture design and production to customise to the individual requirements and lifestyles of our customers.

Our management teams vision is to expand Rozel into South East Asia markets and establish Rozel into a household name in South East Asia. The team aspires to make Rozel a must-visit place for all consumers with furnishing needs.

A strong enabler that propels Rozel to grow into its current establishment is the strong values of the organization. Both management and staff are imbued with these four values :

Sincerity : To understand customers needs and recommend products that suit their dwelling, style, functional and budgetary requirements. To observe good ethics in sales and pricing techniques and offer customers genuine quality products at affordable prices.

Care & Concern : To demonstrate care & concern to co-workers and subordinates. To extend care & concern to their families. To maintain ties of concern with customers during festive seasons by extending well-wishes and greetings.

Service : To provide excellent onsite customer service to help customers select suitable products and offer product knowledge that will enable customers make the right decisions prior to purchase. To provide excellent delivery and after sales service to assist customers with any issues and concerns.

Innovation : To continuously observe, listen to and seek customers feedback to understand customers requirements, thereafter provide ideas and suggestions to the organisation to innovate products and processes.

These values which are highly customer and staff oriented, are what Rozel believes provide firm foundations towards the growth of Rozel.