TheJellyHearts was born out of a passion and love for home baking. Initially starting as a hobby in 2007 my passion and enthusiasm soon developed my love for baking into a business opportunity. Throughout the years, I firmly establish our brand identity through the creation of TheJellyHearts's Blog. Though the blog I was able to showcase my handcrafted cakes and sweets to the digital market. Through growing awareness with viral marketing and word of mouth our company was able to grow.

As the ever emerging demands of the market, in 2011 TheJellyHearts took the next logical leap and expanded the business to include a retail front and a much bigger kitchen to cope with the rapid growth. My husband left his job in the future tradings industry to focus on the operations and financial side of the business. Our solid partnership and family business allows me to focus on the passion of baking while he manages the operations.

As we have narrowed down to creating what makes us different, we are proud to say that we are the first in Singapore to sell a whole range of Jellyhearts products and variety of sweet treats which includes marshmallow pops, jelly cups and chocolate oreo cookies.

We are proud to say that all our products are handmade with a touch of love and innovation. Regardless of age, our customized designs always puts a smile across our clients' faces.

The cakes we offer will suit any occasion. From very intimate affairs such as weddings and baby showers up to corporate events. TheJellyHearts will deliver the best suitable cakes for your personal or business needs.

Find out more about us by scrolling through the pages of our website and browse through our products that not only entice your eyes but also your appetite.