Our Business

Established since 2004, WhyMobile Pte Ltd (formerly WhyMobile Telecommunications (Singapore) LLP) is an IDA licensed retailer of new and used mobile phones in Singapore.

It started in late 2003 when four mobile phone enthusiasts got together after being scammed at neighborhood retail stores. They were usually being quoted unbelievably low prices only to find that the phones sold to them had items removed, or were to be further subjected to sales taxes (GST).

After having found out from IRAS that all GST registered traders are to display their GST registration number in tax invoices and quote GST-inclusive prices upfront, they were frustrated and decided to create an honest business of their own.

By Q1 2004, WhyMobile's first website was launched. Subsequently in Q2 2004, we opened our first physical retail outlet in a small push cart outside Plaza Singapura to serve as a convenient collection point for our customers. After several months of bustling business, a facelift was given to the website in Q3 2004.

By Q2 2005, we were asked to leave the kiosk at Plaza Singapura as they were to be demolished and rebuilt into an event space. We then moved to our current location in Far East Plaza and are here to stay.

Our easy-to-navigate virtual store, no gimmicks policy, extremely competitive prices, wide range of products, door-to-door delivery and excellent customer service is our winning strategy that has captured the hearts of our customers all over the world.